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about 401kid

Based in New York City, 401kid was founded in 2000 to provide advice to families struggling to meet the growing expense of college expenses.  We are a community  where parents, students and family members can come to discuss their issues and concerns about education with financial planners, educators, politicians, and even employers.  Together, we seek to arouse and develop ideas that will make a tangible difference in the financial future of tomorrow’s students.

401kid, Inc. is a Registered Investment Advisor (RIA) with the Securities and Exchange Commission (SEC), specializing in assisting families with their educational savings and planning needs.

As we are committed to providing objective advice, 401kid accepts no loads or other fees from the savings product providers that we recommend.

Expert Financial Advice:
Updated and improved, ESP Wizard 2.0 is the ONLY internet-based financial advisor to give simple, objective investment advice in a neat, internet-based format.  Other services include executing your investments, tracking investment performance, and a networking feature which allows Friends and Family to contribute to your college savings funds.

Internet Services:
Free of charge, 401Kid offers basic Educational Funding and Financial Aid information, Financial Calculators, up-to-the-minute data from America’s leading mutual fund analyzer Morningstar, the “Bright Futures Blog,” and “401kid Forum.”

Additional Services:
401Kid also has features for special needs children  and funding private K-12 education.