New York, NY - Arman Rousta, Founder and CEO of 401kid, was invited to speak to the National Association of Personal Financial Advisors (NAPFA), the nation’s leading organization of Fee-Only comprehensive financial planning professionals. The title of Arman’s speech was, Education Savings Plans – The Next Wave in Employee Benefits.

By offering an education savings benefit, Arman noted that employers can greatly assist their employees with one of the most important and confusing decisions they will ever make. Approximately, 50% of parents have saved nothing prior to their children enrolling in college and, consequently, graduating students and their parents are saddled with staggering amounts of student and parent loans. By adding 401kid to their benefits portfolio, employers can help their employees address this enormous issue and better position themselves as an ‘employer of choice’. This can be a critical advantage in the ‘War for Talent’.

About 401kid, Inc.
401kid, Inc. is a Registered Investment Advisor (RIA) with the Securities and Exchange Commission (SEC), specializing in assisting families with their education savings and planning needs.  401kid.com is a community, where parents, students and family members come together with financial planners, educators, politicians and employers, to discuss issues and access solutions pertaining to education funding and the future of America’s youth.  The purpose of 401kid is to arouse and develop ideas that make a tangible difference in the lives of families.  For media inquiries, contact 212.904.1656.