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strategic partners

Blueliner Marketing, LLC is a major shareholder and strategic partner of 401kid. Blueliner is a full-service marketing firm whose results-driven solutions and creative campaigns have catapulted 401kid to become a recognized leader in the education financial services industry. Blueliner's dynamic staff infuses strategic planning and timely implementation in all marketing initiatives. Blueliner commits to success through a five-prong marketing approach:

  • Internet Marketing, which includes Search Engine Optimization, Keyword Advertising, Email Marketing, and Affiliate Program Management
  • Public Relations, which includes pitching the press, booking speaking engagements and more
  • Branding, including Logos, Brochures, and essentially all forms of corporate communication
  • Web Development
  • Strategic Consulting


Morningstar, Inc. provides independent investment research to investors worldwide.  Its star ratings of mutual funds are widely followed.

401kid is pleased to provide Morningstar's data and ratings for state 529 plans though www.401kid.com.  Mornignstar also provides selected mutual fund information to be used for Coverdell ESAs and UGMAs.  401kid selected Morningstar as its data provider due to the quality, timeliness and credibility of its data. 


College Parents of America is the only national membership association dedicated to advocating on behalf of current and future college parents.  College Parents of America is dedicated to making higher education accessible – and successful – for all Americans.  

401kid works has a strategic partnership with College Parents of America.  401kid distributes the CPA's Decade of Decisions Newsletters to 401kid members.  Conversely, CPA members can access 401kid through its website.


College Answer is the popular planning for college destination.  Sallie Mae, the large student loan provider, sponsors this website.

401kid provides content information to College Answer.  College Answer users can access 401kid though its website.