401kid's ESP Wizard is a web-based asset allocation software that works for you, based on your family's goals and means. ESP Wizard 1.0, first released in 2002, was the first objective education financing and 529 plan solution, which has helped thousands of American families plan and invest effectively for college. Version 2.0 includes major upgrades, including investment data from Morningstar, the Family & Friends module and a new-and-improved 529 Rankings Algorithm.

Investment Ratings

ESP Wizard 2.0 offers detailed ratings, data and review of all the 529 plans in all 50 states. Direct feed from leading mutual fund analyzer Morningstar ensure that this data is accurate up to the minute and reliable.

Investment Portfolio

ESP Wizard 2.0 takes all of the financial information collected during the sign-up process, including cost of college, savings goals, and investment preferences, and pulls it together, creating a portfolio that is designed to match your indivisual financila situation.

Services

When you join ESP Wixard 2.0, you will receive instant access to online support. Our specialists will offer customer support for any technical troubles that arise with your account.

Savings

ESP Wizard provides object financial advice at an affordable price; AND we provide access to "no-load" (commission-free) class shares offered by 529 planes to expensive fee-only advisers at no additional cost. Altogether, you can save up to 90% off the standard market price of investment.

Aid Information

Based on information you enter into the ESP Wizard, we project the financial aid and grants you can expect to receive while paying for college. Tax rebates and general financial aid information are also included in this guide, which can be printed as a PDF information packet.

Fariends and Family

The Family and Friends module included with ESP Wizard 2.0 enables you to build a savings network. Through this network, friends and relatives can contribute directly to you children's 529 planes and vice versa.

401kid is so straightforward in its approach to giving advice. Within 30 minutes, I got my money's worth, and didn't have to worry about getting constant calls from someone pitching me all kinds of products.
- Steve S., A Father from Boca Raton, Florida

This product [ESP Wizard] didn't make us feel overwhelmed or confused by the college planning process. It broke down what we needed to do, and helped us get into the best 529 plans. Thanks 401kid!
- Jamie D., A Mother from Weehawken, NJ

401kid makes my job easier and my practice more complete with its 529 plan data and recommendations. Their tools and calculators save me time when putting plans together for my clients.
- Matt S., A Financial Planner from Boston, MA

After subscribing to 401kid and getting my customized investment recommendations, I called up Customer Service to ask, 'What's the catch? How do you guys make money?' I couldn't believe the value for what they charge. I have paid twenty times that amount for less value to financial planners in the past.
- David D., A Father from Brooklyn, NY

This is a simple, low cost, do-it-yourself solution to all of our college savings needs. I have recommended it to all of my family and friends.
- Carrie T., A Mother from Columbus, OH

To get unbiased financial advice is nearly impossible these days. 401kid is a breathe of fresh air. Transparent and informative.
- Michelle K., A Mother from San Francisco, CA

Coming Soon. The Demo Account feature will be available in September 2007.

By subscribing today, you can build your Profile and receive your Investment Guide within 15-minutes.

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